words and stuff made by Jorge Camacho.

Casetas Alcancía - Cruz Roja

To support the 2012 National Collection Campaign of the Red Cross, we converted typical street phone booths into money collection boxes. Traditionally, people that donate to the Red Cross on the streets get a sticker or badge as recognition of their donation. For this campaign, we wanted to transfer that symbol to the reality of online social networks. Thus, we installed cameras and computers that would take a picture of the user, insert the logos of Red Cross and Telmex, and upload it to Facebook and Twitter.
The phonebooths were equipped with custom hardware (developed using Arduino) and software that would detect the donation, trigger the camera and take care of the uploading.