words and stuff made by Jorge Camacho.

Bid Your Sweat - Nike.

For this project, originally conceived by Creative Director, Eduardo Salles, and Executive Creative Director, Daniel Granatta, I acted as Technology Director, responsible for developing the first prototypes that were used to pitch the idea to the client and overseeing the development and production of the application. 

The site (and Facebook canvas app) was built using NikePlusPHP, a PHP class originally developed by Charanjit Chana, that allowed us to retrieve data from Nike+ (such as the amount of kilometers/miles accumulated in a certain period) which was used as "currency" in a bid for Nike products.

Find the app here.

Awards: 
Cannes Lions 2012: Titanium & Integrated - Bronze.
Cannes Lions 2012: Promo & Activation - Silver.
Cannes Lions 2012: Direct - Silver.