I'm a thinkermaker interested in human-centered innovation.
I work as the Postgraduate Director of innovation programs, including a Master in Business Innovation, at CEDIM in México.
Previously, I worked as director of innovation at creative agencies flock and JWT, in Mexico City, doing creative technology, design thinking and strategic planning for brands such as Nike, Coca-Cola, and Sony.
I'm also an independent researcher interested, one the hand, in the social affordances of new technologies and, on the other hand, in design-oriented methodologies for innovation. I've been a lecturer at Universidad Iberoamericana, Centro de Diseño, Cine y Televisión, Miami Ad School and Academia Mexicana de Creatividad.
I hold a PhD as well as an MA Cybernetic Culture, both from the University of East London, and an undergraduate degree in Communications from the Universidad Iberoamericana.